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marketing, HRM and communications smart thinking
End creativity. Start creating.
You don't need creativity to start creating the best ideas.I've had hundreds of opportunities to attend "creative meetings". There was allways some interesting behavior to notice: fear to say something stupid need to expose expecta
We've changed something - again
Designing, painting, writing, shaping, drawing.Well, quite a lot, even tough not much to see. We have tortured our little brain cells and discussed. Complicating and simplifying. Looking for new ways and improving old ones. Testing new technologies a
Employee market behavior: 10 minutes of bitter truth
Nice sunny morning reveals its 10 minutes of bitter truth about employee marketing behavior. Starts with driving out of parking place. Workers of the waste management company must have been really angry for noone has opened the ramp for them. So they
Satisfaction No.2: emotion, attitude or just a word?
What satisfaction acutally means?Satisfaction Nr.3>>Word satisfaction origins in latin words satis (enough) and facio (to make, do, create). And to satisfy means to do enough. There is one amazing fact about the word satisfaction: it is totall
Satisfaction No.3: Cruel reality - your customers are not satisfied
Are you sastisfied with "quite sastified"?You might have done a customer satisfaction research and got a wrong anwser that they are satisfied. << Satisfaction No.2 Satisfaction No.4>>One of the things that amuse me
Satisfation No.4: Visualize it by importance
How are satisfaction and importance connected?There's a lot of ways to see "unsatisfaction" of your customer or employees.<< Satisfaction No.3 High satisfaction of the employees with their work space is totally irelevant if the emp
Animoto: end of "sweet" powerpoint emails?
Great tool!Yes, I hope. :-)Mark Goren brought attention to an interesting tool: Animoto (feels like Kainoto). You upload some images, choose the music (from their database or yours) and let the system do it. Result? As written in the
Sleepy event visitors?
Who to blame?Or a bad event management?This video was taken as a case of weakness of some Slovenian politicans (if you can't see the video, please see it in this site): Well, a question for everyone dealing with event management:
Web 5.5 is video revolution
If you think you have seen the world wide web development, think again. 2.0 ain't nothing to 5.5 that is in our way.The news about Youtube starting to give share of ad cash didn't bring much attention to marketing community. Microsoft buying Yahoo ju
2033: Year, when marketing dies?
Or will it be overtaken by a network of interconnected microcomputers in our bodies?Marketing is many times accused of being guilty of commercialisation and the bad stuff that comes with is. But if we can belive some very good scientists, the marketi