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Autumn smoking chill
Saturday, October 20th was a day of civil resistance by smokers (under slogan "It will be smoke"). Smokers have made a fight for their "rights" tougher, the bars are backing them up.
This story has a beginning.

At exactly 00:01 on that day a "cigaret fighter" enters the restaurant but after a short debate with weitress and friends ends his fight.

In the middle of the day I come to a famous bar in the town centre. Everything is full, airconditioning doesn't work, there are no smokers in the bar. So I sit outside, the sun throught the clouds gives kinda warm feeling. I just start enjoying reading marketing profs blogs when an eminent Maribor's director comes by. Cigaret fighter I find out.

She calls the owner of the bar and gives an interesting idea: make all the tables outside reserved for smokers. "Amazing, it is all full out here and with non-smokers! It's not fair, we have the right to sit out, they should be sitting inside!"1. She even tries to persuade the weither but he somehow manages to sneak out of the fight with "I'm only a waiter" phrase.

Was this a creative marketing idea for the bars that feel a fall in their income? What would this signs on the tables bring:

For smokers:


Increase all decrease of the income? Positive or negative image? Change in the consumer behavior?

Since the bar was full (without smokers) somehow it made me think. Are the smokers a proper target group to adopt your business to them? Or should tha bar owners find another group? Like pet owners? Or rock music fans? Or classical music fans? Or the fans of chinese food? So why not have such table stands:

For dog fans:


For classical music fans:



Dušan



Photo from: http://en.wikipedia.org/wiki/Image:Aprt.jpg

- I felt a bit like discriminated. Yet they feel discriminated by the law that was enforced, so it was 1:1 win for both. Anyway, that was the reason for the main photo (discrimination)
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