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Cases from marketing, articles, comments

Marketing profs connecting?
Now this is a new year surprise. On the top of all my FB and whatever "community" accounts I got a new one, for marketing profs. The name is great and the source (Marketing profs) is even greater. So I've joined.2 days are past since I've j
Bug tracker in Gmail
It was one simple day that we were testing different bug-tracking (ticketing) systems Move Close Bug trackerMantis bug trackerOTRSosTicket. And we didn't like any, even tough some are very known and widely used.Why? Ther
Upps... mistake
As (almost) every day also yesterday our post-box was full of advertising leaflets. Quite some of you probably throug it to the trash bin immediatelly. I always check them (probably professional deformation, after working almost 8 years in F(ast) M(o
Power of Interdisciplinarity
Amazing example how we can combine biology, technology, sociology and even marketing to do almost impossible in short time. Take your time, we just might save our planet:to change the world.
We will change routines
inertia, bad practiceIt took us years. We prepared many "taylor-made" seminars, workshops and lectures, we thought about them, worked over and over again. And we did it - the "Eleventh school of marketing". For all of you, who en
Marketing opportunities in failures
only for persistantWhen I was still a student I heard an interesting comparision about Jack and Hans on a lecture of a Swiss professor (unfortunatelly I forgot his name). Jack is of course American businessman and Hans is German. The key difference
Free your mind archive
marketing, HRM and communications smart thinking